Marketing communications : an integrated approach / Paul R. Smith, Jonathan Taylor
Description
- Autor:
- Smith, Paul R.
- Taylor, Jonathan
- Title: Marketing communications : an integrated approach / Paul R. Smith, Jonathan Taylor
- Edition: 3dr ed.
- Place and date of publication: Glasgow : 2002.
- Publisher: Kogan Page,
- ISBN:
- Physical description: 640 s. : il., wykresy ; 25 cm.
MARC
- 000 @ 01097nam a2200229Ia 4500
- 003 @ PL-PoWSJO
- 005 @ 20240127114052.0
- 008 @ 190807s9999 xx 000 0 und d
- 020 a 0749436697
- 020 a 9780749436698
- 040 c PL-PoWSJO d Marta Wągrodna
- 100 9 10628 a Smith, Paul R.
- 245
0
a Marketing communications : b an integrated approach / c Paul R. Smith, Jonathan Taylor - 250 a 3dr ed.
- 260 a Glasgow : b Kogan Page, c 2002.
- 300 a 640 s. : b il., wykresy ; c 25 cm. f 3R-SmiP-Mar
- 700 9 10629 a Taylor, Jonathan
- 942 2 udc
- 999 c 2545 d 2545
Indexes
- Author:
- Title: Marketing communications : an integrated approach /
- Signature:
- Date: 2002.
- Publisher: Kogan Page,
- Place of publication: Glasgow :
- ISBN:
- Typ zbioru : Zbiór wypożyczalni
- Local signature: 3R-SmiP-Mar
Copies
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- Signature: 0--6444
- Copy location: wypożyczalnia
- Type of collection: Zbiór wypożyczalni
- Local signature: 3R-SmiP-Mar
- Signature: 0--6445
- Copy location: magazyn B
- Type of collection: Zbiór wypożyczalni
- Local signature: 3R-SmiP-Mar
- Signature: 0--6446
- Copy location: magazyn B
- Type of collection: Zbiór wypożyczalni
- Local signature: 3R-SmiP-Mar